Please visit the  website for my consulting practice, Invantage Advising.  Invantage provides insight on the in-depth psychology of business and behavior to leaders in business, investing and political campaigns. Our goal is to help clients achieve better decisions, performance and messaging.


Dr. Prudence Gourguechon is a psychiatrist and psychoanalyst and Past President of the American Psychoanalytic Association.  Her  current interest is bringing the insights of psychoanalysis and neuropsychiatry to business and organizational leaders using a new model–flexible access to this expertise where and when its needed. She works with  individuals in a confidential, one-on-one advising relationship providing the advantage of understanding psychological forces that lie beneath the surface, often hidden or obscured by an overwhelming number of pgourguechon-83inputs.

The smartest leaders in business know that psychological forces effect every business decision. Investment experts know that powerful emotions must be successfully managed to optimize performance.

There are many situations where an individual faces a pivotal business, investment or career decisions and could use advice about the complex psychological forces involved.  Therapy isn’t what is needed and coaches aren’t trained in depth in the complexities of the human mind. A trusted, sophisticated advisor who can provide insight where and when it’s needed can be invaluable.

Dr. Gourguechon is past President of the American Psychoanalytic Association, and led a major effort to modernize communications for the International Psychoanalytical Association.  Combining this personal experience with her psychoanalytic expertise, Dr. Gourguechon has a special interest in the challenges faced by women in leadership.

Having grown up in Washington, D.C. and never losing her love of politics or faith in good government, Dr. Gourguechon is also available to consult with Democratic political campaigns on voter psychology, opposition analysis and crafting messages that outsmart the unconscious. While psychiatrists and psychoanalysts cannot ethically diagnose public figures, they can make significant contributions to explaining seemingly inexplicable behavior, and the use of language as actions to achieve emotional impact.

Dr. Gourguechon has been widely quoted as an expert in human behavior, appearing in the Wall Street Journal, the New York Times, the New Yorker, Washington Post, Chicago Sun-Times and other media outlets.

She has written widely, and has completed a family memoir on the impact of serious medical trauma across generations.  She is currently working on a book titled Starting Older.  The book is aimed at people in their early to mid ’60’s who have accomplished a great deal, feel it’s time to move on, yet have many more productive years ahead. Essentially, this is a new life phase.  In previous generations, retirement meant moving from an active work life to leisure activities.  Now we are living longer. A 65 year old has 10 or 15 years ahead before facing the challenges of old age.  Travel and golf can’t fill up those years.  We need new ways of thinking about our future when we are starting older.

Dr. Gourguechon is a graduate of Yale University and the University of Michigan School of Medicine.