Please visit the website for my consulting practice, Invantage Advising. Downloadable resources, recent blogs and press appearances can be found at that website.


Dr. Prudence Gourguechon is a consultant, business advisor and investor performance coach who uses expertise gained in her 35 years as a psychiatrist and psychoanalyst to bring unique insights on the underlying psychology of business decisions and business relationships to leaders and professional investors who know that psychological forces affect every business decision. 

There are many situations where an individual faces a pivotal business, investment or career decisions and could use advice about the complex psychological forces involved.  Therapy isn’t what is needed and coaches aren’t trained in depth in the complexities of the human mind. A trusted, sophisticated advisor who can provide insight where and when it’s needed can be invaluable.

Dr. Gourguechon is past President of the American Psychoanalytic Association and led a major effort to modernize communications for the International Psychoanalytical Association.  Combining this personal experience with her psychoanalytic expertise, Dr. Gourguechon has a special interest in the challenges faced by women in leadership.

Dr. Gourguechon has been widely quoted as an expert in human behavior, appearing in the Wall Street Journal, the New York Times, the New Yorker, the Washington Post, the Atlantic, and other media outlets. She has also appeared on The Last Word with Lawrence O’Donnell.

She is currently working on a book titled Starting Older.  The book is aimed at people in their early to mid-’60’s who have accomplished a great deal, feel it’s time to move on, yet have many more productive years ahead. Essentially, this is a new life phase.  In previous generations, retirement meant moving from an active work life to leisure activities.  Now we are living longer. A 65-year-old has 10 or 15 years ahead before facing the challenges of old age.  Travel and golf can’t fill up those years.  We need new ways of thinking about our future when we are starting older.

Dr. Gourguechon is a graduate of Yale University and the University of Michigan School of Medicine.