Prudy Gourguechon MD is the founder and principal of the niche consulting firm Invantage Advising. Her leadership and business consulting expertise is powered by a 35-year career in clinical psychiatry, psychoanalysis and organizational leadership, serving as Past President of the 3000+ member American Psychoanalytic Association. She has served as advisor to business leaders, marketers, investors, entrepreneurs and political campaigns helping them recognize crucial underlying psychological forces that affect business decisions, relationships and communications.
As a trusted personal advisor, she collaborates with executive clients on leadership self-assessment and development, strategy, improving decision making, avoiding errors, navigating the stresses of transitions and complex business relationships. She writes about leadership and decision-making for Forbes.com explaining psychological factors that lie beneath the surface in business decisions, strategy and relationships.
Frequently quoted in the media as an expert on the psychological aspects of individual and group behavior as well as social, cultural and political phenomena, she has appeared in the Wall Street Journal, The New York Times, the New Yorker, the Los Angeles Times, The Atlantic, CNN.com, Politico, FiveThirtyEight, Yahoo News and Discover magazine among numerous other media outlets. She has been interviewed on local and national NPR radio programs and was featured in a podcast and several videos. An op-ed she wrote for the Los Angeles Times in June 2017 received national attention. She has appeared on MSNBC’s The Last Word with Lawrence O’Donnell and CNN’s Smerconish shows.
In her own leadership role as President of the American Psychoanalytic Association, she served as the chief executive and public voice of the organization and developed key initiatives in social issue advocacy, messaging, leader development and outreach. She developed comprehensive strategic communications and knowledge management plans for the International Psychoanalytical Association. She also has direct leadership experience in crisis management.
Prudy knows from personal experience what it’s like to be a leader and to want to make an organization excel in its mission. She also knows, from intimate experience, the unique challenges a woman leader faces and enjoys helping rising women leaders become comfortable with power.
She is actively involved with several organizations at the intersection of psychology and business in program planning, speaking and building partnerships including the Academy of Occupational and Organizational Psychiatry, the Family Firm Institute, the Society of Physician Entrepreneurs and the Psychodynamic Family Business group.
She is working on a series of three books that use psychoanalytic concepts to contribute unique insights into business problems and solutions. Starting Older: Understanding and Making the Most of a New Life Stage is targeted at successful people in the 60-65 age group who need or want to make a significant change in their work life but for whom the traditional model of retirement is obsolete. Cognition and Character: What Great Leadership Requires is an expansion of the model she has developed. This model marries unusual bedfellows– psychoanalytic and psychological theory with principles of military leadership– to create a unique, usable model of leadership. The Psychology of Investing: Looking at Investment Decisions Through a Psychoanalytic Lens helps professional investors identify and master unconscious and emotional forces that can lead to costly errors. A brief version of the later book can be downloaded at www.invantageadvising.com.
Prudy is a graduate of Yale College, a member of Yale’s first class of women. She received her medical degree from the University of Michigan and trained in psychiatry at Northwestern University School of Medicine. She is based in Chicago, with a national and international professional network.
Prudence Gourguechon, MD
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